Aftershave use of men by frequency Germany 2021

In 2021, 5.06 million men in Germany used pre- and aftershave every day. A further 8.34 million men used pre- and aftershave products several times a week.

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Number of men using pre- and aftershave in Germany from 2018 to 2021, by frequency (in millions)

Characteristic	Several times a day	Daily	Several times a week	About once a week	Several times a month	About once a month	About 1 to 2 times a month	Less than once a month	Never	No answer
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population; men

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Change in survey criteria: From 2019 onwards, respondents were given the additional options “Several times a month", and "About once a month." The options "Several times a day", "About 1 to 2 times a month" were removed. This leads to limited comparabilty of older data to subsequent years.

Information on mean sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people

Figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology can be found here and in the report.

Figures were rounded for better understanding of the statistic.